Steven alan

The Brief: reboot the iconic menswear line with a bold, modern edge

Strategic achievements:

• Reinvigorated the brand aesthetic with a fashion forward, street savvy edge, while respecting the brand’s legacy of subtly reinvented classics.

• Embedded the Steven Alan name & monogram logo throughout the collection to both add on-trend graphic interest and foster brand recognition via social media.

• Forecast key trends/silhouettes via extensive runway research to ensure placement as a fashion leader in the premium marketplace.

Mario Lopez

The Brief: create an apparel line extending the mario lopez brand

Strategic achievements:

• Developed concepts based on three distinct parts of his persona (casual sportswear, formal wear and athletic wear) for a wide-ranging product assortment.

• Capitalized on his crossover appeal to market to both general and Latino audiences while ensuring the aesthetic is an authentic extension of his personal brand.

Line development

Oversee the development and presentation of the line to internal merchandizing partners and external buyers.

DESIGN INTENT/execution

Oversee the creation of flat sketches and tech packs to communicate intended fit, construction and details for well-executed sampling.

digital branding

Translating brand DNA into social media content via studio shoots, BTS candids, press and flat lays.

original artwork

Hand drawn and digital artwork for screen print and embroidery.

trim development

Samples of woven and printed labels, hangtags, leather trim, patches and embellishments.