SENIOR DESIGN DIRECTOR

Resourceful and results-oriented Sr Design Director with experience reimagining classic American style within both global industry-leading companies and boutique lifestyle brands such as Ralph Lauren, Steven Alan and Abercrombie & Fitch. Record of success delivering high-quality apparel while driving product development lifecycle to achieve margin goals. Versatile leader able to guide and mentor design teams.

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All-American heritage brand making great style effortless since 2008

CONCEPT & MOOD

  • Ensure cohesive design direction and visually communicate aesthetic intent

  • Generate seasonally and drop-specific color palettes

PRINT & FABRIC

  • Leverage fabric expertise to translate original artwork in custom woven fabrics and knitwear

  • Direct seasonal print development and successfully assort artwork into appropriate fabrications

SALES PRESENTATIONS

  • Cast and direct photo shoots and oversee retouching to create elevated digital assets

  • Create fresh, clear and compelling sales tools to drive sales and expand the business

Art Direction

  • Oversee the development and execution of labels, packaging and hardware to elevate product for both retail buyers and end-users